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Hoopa is a D2C ( Direct to Consumer ) high-growth brand with investor funding. It is a young and sensitive organization, founded by mothers. It aims to fill the need for good, innovative, and trusted quality products, for babies & moms, and entire family, that aptly serve their purpose.
It all started when Smt Shantidevi Rathi, Founder Director, experienced that her son & daughter avoided lifting, carrying, & feeding her grandchildren. That led her to create a team of gynecologists, and with a couple of iterations, the first product “Hoopa 2-in-1 Feeding pillow” was developed for dual use ~ feeding & carrying. Thereafter, the void left by inapt products was assessed and innovation led to the development of several other products.
Founded in 2016
UKKO Good Life Pvt Ltd started manufacturing innovative niche products in Mumbai, catering to infants, children, mothers, and families.
Hoopa Baby Store Launch (2016)
Introduced the baby products division, “HOOPA Baby Store,” with a focus on quality and thoughtful designs.
Flagship Product Launch (2016-2018)
Released iconic products, including:
Hoopa 2-in-1 Feeding Pillow & Infant Carrier, Hoopa Innerwear for women, men, and boys; Hoopa 3-in-1 Pregnancy Pillow
Expansion of Product Line (2019)
Launched additional products:
Hoopa Royal Baby Bed, Folding Hoopa Royal Mosquito Net, Hoopa Hip Seat Baby Carrier, Hoopa Baby Garments, Hoopa Educational & DIY Toys
Celebrating Childhood (2020)
We embrace the joy and love that children bring into our lives by creating colorful prints and adorable designs that make parenting a delightful experience
Smt Shantidevi S. Rathi
Chairperson
Ms Radhika S. Rathi
Director
Mr Aditya S. Rathi
Director
Mr Sunil S. Rathi
CEO