Our Story
Hoopa is a D2C ( Direct to Consumer ) high-growth brand with investor funding. It is a young and sensitive organization, founded by mothers. It aims to fill the need for good, innovative, and trusted quality products, for babies & moms, and entire family, that aptly serve their purpose.
It all started when Smt Shantidevi Rathi, Founder Director, experienced that her son & daughter avoided lifting, carrying, & feeding her grandchildren. That led her to create a team of gynecologists, and with a couple of iterations, the first product “Hoopa 2-in-1 Feeding pillow” was developed for dual use ~ feeding & carrying. Thereafter, the void left by inapt products was assessed and innovation led to the development of several other products.
UKKO Good Life Pvt Ltd manufactures innovative niche products, based in Mumbai, for infants, children, mothers, and entire family. Innerwear range includes bra for women & trunks-briefs for men & boys. Hoopa products are sold domestically and exported since year 2016. Our baby products division is named “HOOPA Baby Store”. Flagship products are –
- Hoopa 2-in-1 Feeding pillow & Infant Carrier
- Hoopa Innerwear – bra for women and trunks – briefs for men & boys
- Hoopa 3-in-1 Pregnancy pillow
- Hoopa Royal Baby Bed, Folding
- Hoopa Royal Mosquito Net
- Hoopa Hip Seat Baby Carrier
- Hoopa Baby Garments
- Hoopa Educational Toys & DIY Toys
We believe that childhood is a celebration, and the colorful prints and cute characters we design are inspired by the joy and love children bring into our lives. We celebrate childhood by supporting babies, children, and families with thoughtful designs, quality materials and construction, and convenient shopping options.
Key Management
Smt Shantidevi S. Rathi is the Chairperson and the cofounder of Hoopa business. Her contribution in developing unique and apt the Hoopa Infant Carrier with a team of Gynaecologists is commendable and it demonstrates her product innovation skill set
Ms Radhika S. Rathi B. Arch as Director she contributes her talent and skills on entire gamut of creative side. May it be product design, packaging design, website design, presentation design, product development, product mix, and anywhere where designing - creativity is concerned, it is managed by her
Mr Aditya S. Rathi PGTBM as Director he manages the business. He spearheads the transformation of the family business into a large format business model spread across India with owned stores and Franchise stores
Mr Sunil S. Rathi LLB, PGCRM, PGDIM as cofounder of Hoopa Business and as General Manager he manages the manufacturing, production process, finance, and purchases for the business operations
Vision
“We Sell What We Claim” is the driving vision in ensuring that Hoopa products make every woman feel motherhood, infant feeding, and child care – a beautiful experience
Mission
Ensure that our products reach every mother and child globally through our website and deliver products directly to their door.
